Insight is starting a new partnership with Snapchat. Snapchat is an app that allows you to share photos and videos with others online. But unlike Facebook and Instagram, the content isn’t stored permanently. Once it’s viewed, it disappears and becomes irretrievable. If someone would want to save it or take a screenshot, you receive a notification of this.
Since spring 2016, Snapchat consistently ranks as the most important social network for teenagers in the United States. There are over 210 million active Snapchat users. Snapchat is how teens communicate.
The partnership is happening not only to stay updated on emerging trends in social media, but also to ensure that platforms and tools are developed with young users in mind. Read the press release here.